Our Story

The Pan Dulce Life (TPDL) aims to be a source for Latin music and
culture, as well as new hit music. The brand was created in

2018 by San Diego DJ/producer Refresh a.k.a. Giovanni Silvestre.

Our passion is showcasing our favorite music, artists, DJs, and producers,
as well as the best in Latin culture. We specialize in curating engaging

content through the unique perspective of a DJ. The result is
a quirky, entertaining, and high quality website, just
like our DJ mixshow.

TPDL is best known for our DJ mixshow, which is currently in its second season.
It’s a fun and entertaining show that’s full of good music, and that approach
has helped us accumulate close to 300,000 total plays and reach fans in over
40 countries worldwide.

If you’re not familiar with the show, it consists of a high-energy DJ mix
that’s put together and hosted by Refresh. What makes us unique is that he
plays a lot of his unreleased remixes and edits, and we also feature many
talented guest mixers.

While the show grew in popularity partly because of our music, it also took
off because fans are captivated by Refresh’s infectious and relatable
personality. His catchphrases “saca las conchas” and “conchas pa’ todos” are
loved by our listeners, who often use them as hashtags on social media.
He has also always been about the fans and tries to make them part of the show. 

Refresh is a highly respected club DJ and well-known producer, remixer, and
music editor. His work is constantly played in major clubs and radio stations
throughout the world by notable DJs. He also holds residencies in Downtown
San Diego and travels weekly for gigs.

With the help of Refresh, TPDL has cultivated a diehard fan base that’s been
a huge influence on where the brand is now. For that, we thank you.

The Pan Dulce Life team welcomes you to our site and hopes you enjoy our
content! Feel free to contact us for media inquiries, advertising
opportunities, or just to say hello!


Meet Our Team


DJ Refresh

DJ Refresh

Founder and CEO | Host of "The Pan Dulce Life"


Co-Creative Director | Digital Marketing | Writer
Eddy Castillo

Eddy Castillo

Motion Graphics and Design | Art Director